The Internet has affected the tourism industry in many ways; from planning to booking.Internet has affected it in both good and bad ways. This comparative essay will “Compare the Pair” so to speak. It will discuss the good ways the internet has affected and will discuss the bad ways. Firstly this essay will demonstrate the ways the internet has positively affected the tourism industry. The second Paragraph will discuss the the bad ways the internet has affected the industry, and the way it has affected the Travel Agents, for example the way he travellers become the tour agents themselves.
The Internet is the perfect way for customers to connect with the suppliers directly. Through websites like trip adviser, and numerous travel blogs customers have countless ways to get information for travel planning. According to Travel Industry Association of America more than “75 million online travellers used the internet, for travel planning, to look for information about tourist destinations, prices and schedules. The Internet Has paved the way for consumers to become their own travel agents. It gives them away to to find hotels, entertainment and air fairs all from the comfort of their living room. with sites like, trip advisor, who claim to get “300 million monthly users”, travellers can build their own travel package, and design each part of their travel experience. The Intent also makes it easier to get around, ones the tourist is in the country, with apps like google maps and uber, one doesn’t have to wander around looking for someone to direct them to wherever they need to go.
While the internet has affected the Tourism industry in many good ways, it had also affected the industry in some not so good ways. Even though the customer becomes the travel agent is a good way the internet has affected the industry, it is also a bad way in that it take the jobs away from the travel agent companies, such as flight centre. Because it means that the customers can find the prices and the airfares and book the hotels, essentially cutting out the middle man. The internet has also affected the industry, by people relying on their phones , “trying to get that perfect Instagram shot”, rather that actually experiencing it. Internet has changed the distribution channels, like printed travel guides. With more and more people relying on travel blogs and Instagram posts to get knowledges of what to do in the specific countries, it eats in to market for travel companies , such as: Contiki, Topdeck and the like to release a magazine every few months suggesting customers experiences.
Until now, it is clear that the Internet has become in the perfect vehicle to connect travel service providers and travellers. Therefore, the question is what happens with the intermediaries. Certainly for them the scenario is changing. Their offers are being substituted by closer substitutes on the Internet sites. In spite of this, they are adapting to this scenario and they are taking an advantage of their most important asset, which is their experience and their professional expertise. Through it, they are designing travel packages with higher level of complexity which are offered in their offices and also online. In other words, they are working on the specialisation of tourist product design. Through this the travellers have many options provided by the Internet to acquire online, in the comfort of their own home. Moreover, the Internet make easier to locate low prices in tourist services as such as air tickets and hotel rooms. Finally it gives tourists an overwhelming amount of information to create a unique trip.